We will take your project from the conception to end product and beyond
Services
Services
Services
PRESS CORRESPONDENCE
Coordination | Consulting | Correspondence between German or international magazines and Italian press offices.
Planning and organization of fashion and design fairs (Moda Milano Donna | Uomo, Salone del mobile) for relevant German | international journalists.
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Years of Experience
· PRESS OFFICE ·
· PRESS OFFICE ·
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Years of Experience
We manage comprehensive media relations to support brands and collections through strategic press office activities.
From global and local launches to tailored press releases, we secure editorial content that enhances brand visibility within the context of current fashion trends. Our services include:
· Targeted pitching to secure coverage in fashion and lifestyle publications
· Collection placements in editorial features and photo shoots
· Planning and coordination of press days and product send-outs
· Ongoing relationships with journalists, stylists, and editorial teams
· Monitoring of editorial opportunities and emerging media channels
Our goal is to build consistent, recognizable brand visibility through a continuous and curated dialogue with the press.
EVENTS · BRAND ACTIVATIONS
MONCLER EVENT · MILAN
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Coordinate all aspects of event planning and execution, from vendor and venue selection to staff management and budgeting.
Ensure smooth on-site operations while complying with all safety regulations.
Oversee communication strategies before, during, and after the event, including press outreach, guest list curation, and media coordination, to maximize brand visibility and audience engagement.
CROSS BORDER CONSULTING
CROSS BORDER CONSULTING
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Years of Experience
Cross Border Consulting: specialized in South Korea
CREATOR, KOL, KOC & VIP MARKETING:
Building communities, product seeding, gifting, relationship management and establishing cooperations. Strong focus on social and digital brand visibility. Digital communication, editorial and community management, channel strategy.
About
About
About
SUI LEE
Korean origin, born and raised in Cologne, Germany, and based in Milan, Italy for nearly 20 years.
She has built a 360° expertise in the fashion and lifestyle sector, with a strong focus on PR, communication, media relations, networking, and event management. Main markets: Germany (DACH), Korea, and Italy.
LAURA GALEFFI
PR & Press Officer with over 20 years of experience in developing, implementing, and managing public relations, media planning, and marketing strategies. Excellent communication skills and a proven track record in designing and executing innovative campaigns across traditional and digital channels.
Strategic thinker with deep knowledge of brand positioning, media relations, and cross-market communications.
Key markets: Italy and EMEA.
We translate brand positioning into coherent visual systems, ensuring consistency across communication, environments and brand applications.
Our work integrates seamlessly with press, events and consulting activities, supporting a unified and recognizable brand presence.
BRAND IDENTITY & ART DIRECTION
We develop and oversee visual identities from concept to implementation, defining clear design frameworks that guide all brand expressions.
Our scope includes identity development, creative direction, editorial and packaging design, as well as website design and visual guidelines. Each element is designed to reinforce positioning and elevate brand perception over time.
CONTENT & SOCIAL SYSTEMS
We extend visual identities into structured content ecosystems, aligning communication across digital platforms and ongoing brand activities.
Our work includes visual-led content direction, social media design systems and performance monitoring, ensuring continuity, clarity and strategic consistency.
BRAND IDENTITY & ART DIRECTION